A podcast sponsorship proposal enables you to secure those deals yourself. One of the storylines has a very personal connection to a Scrubber! Deep in the back of your mind, youve always had t Million Dollar Scrubbing with Tracy Tutor. Whats more, 53% prefer to buy products from companies that advertise on their favorite podcasts. Ads usually have different pricing depending on their placement within your podcast. - www.Casper.com/challenged offer code CHALLENGED 33.5K followers. Scrubbing In with Becca Tilley & Tanya Rad || 2X People's Choice Award Winners When youre just trying to make a quick buck, youre sacrificing your listeners trust and your shows credibility. Brandi Cyrus is our guest physician with Becca in the O.R.! Browse the ads on website or blogs in your niche. policy, McKendricks investigation traces more than 20 Luckily, this disaster is easily preventable by ensuring that you partner with a podcast sponsor that your listeners wont hate. The Greys Anatomy sendoff for Ellen Pompeo has arrived and we are NOT happy. And, find out if shell j, Becca needs to confront Tanya about a serious issue! If your podcast is really popular, you can charge even higher than the typical asking price. Here are the three most popular podcast sponsorship pricing models. The Globe and Mail, author of Endure. Becca and Tanya hold nothing back when going through how the farewell was fumbled.But we have better Greys news! Sponsors pay on a cost per mille (CPM) basis. Becca Tilley from The Bachelor fame is here and were talking about Instant Gratification. Id love to schedule a time to talk more about what a partnership might look like. Theres a good chance they receive a lot of pitches and just need time to get through them. Check out the trailer , Becca and Tanya had an ENCHANTED weekend, even though they were thousands of miles apart! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Castos is the all-in-one podcasting platform that helps you grow your audience and monetize your content. intersection of climate science, energy technology, and public Pitch potential sponsors who havent advertised before. Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. With help from author Paul McKendrick, Ed explores the birth of this By How to Write a Podcast Sponsorship Proposal That Lands Deals, Offer Paid Podcast Subscriptions With Stripe, Seriously Simple Podcasting WordPress plugin. orders of magnitude greater than what we see today. Some things youll want to detail include: Your podcast hosting platform, Spotify analytics, and/or Apple Podcast analytics track the essential podcast statistics for you. Naturally you want to earn as much as you can from your ads, but dont use revenue as your standard to pick sponsors. the researchers, developers, CEOs, funders, and politicians behind Before you write a single word of your proposal, its imperative that you perform in-depth research. The number of downloads you get per month. There are also a couple of factors that will impact an ad spot's price. Fix this person your mind; their likes, dislikes, preferences, problems, needs, etc. Its Scrubbing In with Becca Tilley and Tanya Rad, on iHeartRadio or wherever you listen to podcasts. sky of carbon dioxide. We average 2,000 downloads per episode. As you can see from the graph, host-read ads tend to resonate more with audiences. We hear about Becca and Tanya's Thanksgiving weekends and what REALLY happened when Roby met the rest of Tanya's family. It seems Tanya has been putting more energy into a fake friendship What To Watch is Entertainment Weekly's daily guide to the shows that should be on your radar -- be it network, cable, premium or streaming! Hosted on Acast. Its Scrubbing In with Becca Tilley and Tanya Rad, on iHeartRadio or wherever you listen to podcasts. And find out the truth about the circle around the ring finger . best-selling author of The Bushmans Lair. Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. Scrubbing In with Becca Tilley & Tanya Rad Play Newest Follow We need a crash cart! In the beginning of your shows life, youll have to be aggressive about finding sponsors. Her best friend Tanya spends her mornings as the co-host for On Air with Ryan Seacrest on KIIS-FM in Los Angeles, and the rest of her time goes to navigating the dating scene, Facetiming Becca, and going to bed early. Its possible that agencies charge $30+ for popular, highly-produced shows. Use it. But how do you write a proposal that drives profitable partnerships? The other option is to partner with apodcast advertising agency. If you want a sponsor your fans dont hate, its important to find one who aligns with your personality and vision. The Big Fix: Seven Practical Steps to Save Our Planet. Drawing on interviews with stakeholders at the There are three main areas sponsor advertisements are typically placed. Thats a $35 per thousand listeners per episode. You can think of a proposal as the initial letter of request that either the podcaster or the potential sponsor can send to their desired partnership. , On Fire with Jeff Probst: The Official Survivor Podcast, The Ben and Ashley I Almost Famous Podcast. For more B2B podcasting insights, subscribe toB2B GrowthonApple Podcasts,Spotify,or wherever you listen to podcasts. Check out companies who advertise in industry magazines. Summarize some of the points from your presentation, like who you are and the kind of podcast you host. Sponsors can pay for exposure via your social accounts. One easy way to find sponsors is to listen to other podcasts in your niche and approach the companies who sponsor them. moving air through filters or chemical solutions, carbon dioxide Each episode of our podcast is 30-45 minutes long. For best results, fashion your pitch into a slide deck for sponsors to flip through. See omnystudio.com/listener for privacy information. We're excited about Unpacking the Toolbox, a Scandal Rewatch podcast with cast members Katie Lowes and Guillermo Diaz. 3) NOx removal efficiency can be instantaneously varied up or down by adjusting the ozone injection rate. Becca and Tanya share their honest reaction to Ellen Pompeos disappointing announcement that shes leaving Greys Anatomy. Tanya is really feeling the BDE (book distribution eve)! Million Dollar Scrubbing with Tracy Tutor. After first gaining notoriety on Season 19 and 20 of The Bachelor, Becca is now on a Dr. Pepper fueled journey to see as much of the world as she can, go on adventures with her friends and family, and find the best shows that TV has to offer. If you dont know who listens to your podcast, youll probably end up with sponsors they hate. This introduction should tell the reader who you are and what you do. Offer Paid Podcast Subscriptions With Stripe, Why a Private Podcast and Membership Site are the Best Ways to Monetize your Podcast, Seriously Simple Podcasting WordPress plugin. Unlike other types of media, where ads have a bad reputation for being irritating and intrusive, podcast ads are more warmly regarded. Vote up the sponsors whose products are actually worth all the fuss. Now you need to know how to get podcast sponsors. option. Ed Whittingham is a co-host of Have a regular email that goes out to subscribers? Prices for podcast sponsorships are typically based on the number of average downloads. Becca needs to confront Tanya about a serious issue! . Then move on to other opportunities. Theyre in listening mode and less likely to skip ahead or close the episode just because of an ad. Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. Hosted on Acast. Its better to sacrifice a few dollars to get ads your listeners enjoy. Now that weve got the big question out of the way, heres what else were tackling: Although its not as easy to get started in asFacebook or Google advertising, podcast sponsorship can be extremely lucrative. Find out who wins this round! You dont want to erode the trust youve earned with your listeners by plugging sponsors that dont align with your brand and your audience. Youll never believe the role Tracy played in Tanyas love life and how her house played matchmaker! Simply put: why should a brand advertise with you? I love your business and wanted to discuss working together to promote your company. We are using cookies to give you the best experience on our website. Another type of sponsorship deal involvesblog posts. Engage and excite your potential sponsor by infusing your proposal with your personality. Updated September 23, 2021 379 votes 170 voters. Your audience data is a valuable bit of info for your sponsor. See omnystudio.com/listener for privacy information. He is the former executive director of the If you dont think theyd benefit from hearing a particular ad, then dont agree to it. I genuinely thought I had already left a good review for this podcast because I love it so much! Scrubbing the Sky - Book and Podcast by Paul McKendrick SCRUBBING THE SKY "A timely book." - Financial Times Cleaning up excess carbon dioxide in the atmosphere is possible Scientists, investors and other visionaries have been working on one approach, direct air capture, for over two decades. Enter your information below to learn more and speak with our team. Hosted on Acast. You will NOT believe what went down! Try to respond to their objections before they have them. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Instagram: @beccatilley Anchor's software is designed to let anyone start a podcast just by recording into their phone. Impress your potential sponsors with a proposal that exemplifies your personality and professionalism. They may even reap reputational benefits. Becca Tilley and Tanya Rad are still celebrating their podcast, Scrubbing In, winning Pop Podcast of 2018 at Sunday's People's Choice Awards. readers to learn more about a critical climate intervention As a podcaster, you can use sponsors to simultaneously monetize your content, grow podcast listeners, and provide extra value to your audience. Pricing adjustments are also easy to scale up and down depending on how successful the partnership is, making it a perfect choice for new or independent podcasters. Her best friend Tanya spends her mornings as the co-host for On Air with Ryan Seacrest on KIIS-FM in Los Angeles, and the rest of her time goes to navigating the dating scene, Facetiming Becca, and going to bed early. I always hope they will be in the episodes because they are just so great! Million Dollar Scrubbing with Tracy Tutor. and the intractable challenges that remain. Still, we get the need to make some faster cash. We remove the agency middle man, so you can enjoy direct access to opportunities and direct communication with brands in a secure and safe environment. After first gaining notoriety on Season 19 and 20 of The Bachelor, Becca is now on a Dr. Pepper fueled journey to see as much of the world as she can, go on adventures with her friends and family, and find the best shows that TV has to offer. Becca and Tanya compare their VERY different experiences with Greek life and another piece of the Tanya puzzle falls into place. From here, you can start researching potential sponsors. Podcastlisteners are motivatedto learn and better themselves personally and professionally. CPA: $15-30 per person that buys the product or service. And, Tanya shares which guest is at the top of her wishlist for the podcast in 2023. One of the storylines has a very personal connection to a Scrubber! Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. Once youve got your media kit in order, you can start to reach out to companies about sponsoring your show. And in his spare time, he is an avid fisherman and takes nearly 20 fishing trips every year. It is still one of the few podcasts I will listen to every week. DumTeeDum - A show about BBC Radio's 'The Archers'. Becca and Tanya compare their VERY different experiences with Greek life and another piece of the Tanya puzzle falls into place. Doing this allows Sounder to insert ads into your episodes while you bring in the moolah. If you're like Matt Gourley (Superego, Drunk History, Conan O'Brien Needs A Friend), then you know all the classic movie and television scenes so well it's like you were in the room when they happened. Every week, The Ringer's Andy Greenwald and Chris Ryan -- longtime friends and pop culture addicts -- break down the latest in TV, movies, and music. And Tanya fills us in on her wild weekend in New York on the promotional tour for The Sunshine Mind! Rates range from $18 to $50 CPM, though podcasts like This American Life or HowStuffWorks with millions of listeners can pull in a lot more. Follow these 5 steps to start securing your dream advertisers. Even if those companies dont want to advertise with you, at least youll have a better idea of what kinds of companies to approach. For one, listeners can grow annoyed by multiple ads. CPM is best suited to podcasts that have thousands of views already. At best theyll start skipping through your ads. And we try to have a mostly spoiler free discussion of The White Lotus Season 2. Unless you want to monetize your podcast then we can talk. These companies normally work with exclusive podcast networks. to multimillion dollar promises from Richard Branson, Bill Its like hanging out with your best friends, all from the comfort of the OR! Podcast sponsorships are a powerful monetization strategy, capable of turning your hobby into a full-time career. Podcast advertising is attractive to advertisers because its an intimate format where listeners develop strong bonds with hosts. It seems Becca and Tanya are on different sides of the soap aisle, and its time to figure out whos the gross one here! In some cases, sponsors will pay you referral commissions for each customer/user you help them acquire. Podcast partnerships are a win-win solution. You could also see if their contact info is in the show description. This is the number of sales, signups, or downloads they receive as a result of your ad spot. Typical podcast sponsorships run from$18/1,000 downloadsto$30/1,000 downloads. Peter McAteer, author of Consider working with a brand for free for a short time as a proof-of-concept. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. Or, they could show as display ads throughout the blog. Yauhen is the Director of Demand Generation at PandaDoc, all-in-one document management tool for almost all types of documents including these PandaDoc house lease agreement templates. I have attached a PDF with more information about our show, our audience, and our team. Its like hanging out with your best friends, all from the comfort of the OR! If an agency charges you an $18 CPM, youre paying $18 to reach 1,000 people. We get into it trying to figure out if we're "cool" and if not, how do we do "cool stuff"?? Here's the initial proposal I sent to our first sponsor: 30 second mid-roll and end-roll ad in each of our 8 episodes. Aurora Culpo is back in the O.R. Because podcasters prioritize sponsorships that are relevant and valuable to their listeners. Send it to your email list and across your website. Find out why Becca had to mute one of her favorite influencers. After first gaining notoriety on Season 19 and 20 of The Bachelor, Becca is now on a Dr. Pepper fueled journey to see as much of the world as she can, go on adventures . Podcast. We're excited about Unpacking the Toolbox, a Scandal Rewatch podcast with cast members Katie Lowes and Guillermo Diaz. Yauhen has experience speaking at niche conferences where he enjoys sharing his expertise with other curious marketers. Energy vs. If a sponsor does grow annoyed at your persistence, well, they werent going to sponsor you anyway, so you wont lose anything. But the people Matt interviews were! firm dedicated to developing and financing renewable energy Premium. I would be remiss if I didnt mention Mark and Easton: I LOVE it when they are part of the show!!! She gets real about how the holidays are different this year for the Cyrus family and she opens up about her last relationship. Regardless of the pricing model you choose, dont forget to protect yourself with the relevant legal documentation. You could ask your current customers/listeners about the podcasts they follow. See acast.com/privacy for more information. Get this point across quickly because potential sponsors will want to know whats in it for them right away. We need a crash cart! One of the storylines has a very personal connection to a Scrubber! Coping With A Public-Facing Life with Becca Tilley, In This Episode You Will Learn About: Scrubbing In with Becca Tilley & Tanya Rad. Becca reminds us of the importance of having a plan before a plan, and might have sent Tanya down a spiral of home defense. The Battle Buddy Foundation: https://www.tbbf.org/ This website uses the following additional cookies: (List the cookies that you are using on the website here. A podcast sponsorship is a partnership that is forged between a content creator and a company or individual (aka sponsor). Lets say your sponsor wants a mid-roll ad at a $20 CPM and a post-roll ad at $15 CPM. Its all just too much Tanya and not enough Becca. Join Podcast Hackers, Castos own Facebook group. If it is the first time you login, a new account will be created automatically. Differentiated, refreshingly good interview shows, built to help you own key themes + accelerate brand affinity. So, what is a podcast sponsorship proposal? If you aim to promote your own podcast, advertising on a similar show is a no-brainer. Competitor research is also helpful. direct air capture technologypulling carbon dioxide out of the It seems Becca and Tanya are on different sides of the soap aisle, and its time to figure out whos the gross one here! capture. Sounder, the hosting platform Sweet Fish uses, has a monetization function that you can literally turn on by the flip of a switch. But in order to get these benefits, you need to negotiate a mutually-beneficial agreement. See omnystudio.com/listener for privacy information. Plus, Tanya reveals why she slept with a mop and Aurora explains the Hall Pass agreement! Becca and Tanya are back with big plans for the new year! Sustainability is the New Advantage. 695. Becca gives us a full recap or as much as she can remember of her gingerbread party with Hayley (AKA The Grinch)! Becca and Tanya are hanging out in the O.R. Although this passive monetization works for some podcasts, you might be a little pickier about whats being promoted on your show and how. Conversions are plentiful, with 65% of regular listeners having purchased a product or service after hearing a podcast ad, according to the Super Listeners study. End your follow up graciously. When your favorite show ends, were just getting started. The best Podcast API to search all podcasts and episodes. You can always keep the automatic monetization off and do it manually. We need a crash cart! Sponsors also like to measure their cost per acquisition (CPA) to discover the real value of their ad. Digital copies of the book will be Before you promote something, make sure you actually approve of that thing enough to stake your reputation on it. Becca and Tanya are back from Jingle Ball and have a LOT of stories to share! tour of the evolution of direct air captures use to scrub the clean energy transition, and has worked to advance climate and Host Outreach Your first option is to find out what shows your target audience is listening to and contact the hosts. Your first sponsor (or any sponsor, for that matter) doesnt have to be a big-name company that everyone knows. Player FM is scanning the web for high-quality podcasts for you to enjoy right now. Once you become popular, however, sponsors will come to you and youll have some leverage. Throughout this article, weve mainly been discussingaudio sponsorship deals. -Please goto www.podsurvey.com/challenged so can learn more about you and you can enter to win a $100 Amazon gift card! Get a free website as unique as your podcast, Spend time creating your podcast not transcribing it, Reach your audience on the largest search engine, Grow your Audience with the right analytics. Many times podcasters will use their other successful channels to support their show. the oil and gas sector, and investment banking. Listen to Scrubbing In with Becca Tilley & Tanya Rad on Spotify. Search past episodes of Scrubbing In with Becca Tilley & Tanya Rad. Becca will be talking about her weekend and Tanya doesnt care and switches the subject to herself every time. airwhich, as the climate crisis worsens, could ultimately We learn about long days, bees, and trains, and get a casual European player's perspective on the new AMG changes. Sign up to be updated when podcast episodes are available: Paul McKendrick is the The entire James Bonding catalogue is now being re-released for free, one week at a time, starting 10/5/22. Whether or not you use the monetization function on your hosting site, consider offering host-read ads. If your sponsor wants you to promote a referral link, post it anywhere on the web you like to maximize commissions. Podbeanoffers a self-serve advertising option. Gates, and Elon Musk; to the opening of Orca, the worlds And Tanya fills us in on her wild weekend in New York on the promotional tour for The Sunshine Mind! is also a highly experienced public speaker, and his op-eds have To give you the best possible experience, this site uses cookies. How IN DEPTH do you clean yourself in the shower?? See omnystudio.com/listener for privacy inform Becca is BACK in studio for the first time in YEARS! Direct air capture (DAC) is one * Instagram: @beccatilley So, youll want to do some research into what shows your prospective advertising agency works with. Some will pay for all three, but for best results you should mention them twice. Podcast Trailer: 30-second Post-Roll: $10-20 per 1000 listens. Youll want your sponsors to pay for a mid-roll ad and either a pre-roll ad or a post-roll ad. Castos runs entirely on renewable energy. Let our team create engaging short video clips for Tiktok, Instagram Reels, and YouTube for your podcast. Then customize the template whenever you send it out to a new sponsor. SCRUBBING THE SKY is an We expect to reach 3,000 downloads per episode by mid-August. Zack Reneau-Wedeen (: @coletterobinson) According to Google Podcasts Product Manager Zack Reneau-Wedeen, in the future, Google will have the ability to "transcribe the podcast and use that to understand more details about the podcast, including when they are discussing different topics in the episode. Hear all about our big re-brand and what were leaving behind in 2022! Take control of your TV, Movies and more. Go to drinksupercoffee.com/lori and use code LORI at checkout for 25% off your first purchase Your first option is to find out what shows your target audience is listening to and contact the hosts. If theyre sponsored by a budgeting software tool, for instance, you could approach a different budgeting tool. Well never sell your personal information. Every good podcast sponsorship proposal begins with a strong introduction. Becca needs to confront Tanya about a serious issue! Now its time to get into your proposed rates and partnership ideas. . There you have it. This website uses cookies so that we can provide you with the best user experience possible. Can you have more than one "best friend"?? If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. . Hosted on Acast. If you havent taken advantage of sponsorships as a podcaster or an advertiser, youre missing out some serious dough. It seems Becca and Tanya are on different sides of the soap aisle, and its time to figure out whos the gross one here! Weve put this pitch email together to give you an idea of what you should say in your first email. I just wanted to follow up to make sure you didnt miss my email. Each week you get to enjoy special behind-the-scenes stories, fun facts, and a healthy dose of laughs from the hit show, Scandal. Hi, Scrubbing In listeners! Thank you for helping to keep the podcast database up to date. And, Candice gets real about how to react when life doesnt go according to plan. Meaning, you choose which shows you see your ad doing well on. Note: These are just industry standards. 1) The EDV wet scrubbing system with LoTOx technology can reliably reduce FCCU NOx emissions to meet stringent regulations. If an episode gets 2,000 views, you would earn $75 for that episode. How IN DEPTH do you clean yourself in the shower?? Lets say youre a B2B podcast. Before we dive into how to get podcast sponsors, lets discuss how sponsorship works. Each episode they invite a guest to dive deep into one movie from the greatest film franchise known to man. It helps them gauge whether your listeners are potential customers of theirs. Justin Gillis, former lead climate science reporter for Please enable Strictly Necessary Cookies first so that we can save your preferences! We never left. For accurate insights into your listeners pain points and other psychographic information, conduct a listener survey. Finding your people 4 things to know before you get podcast sponsors Any experienced advertisers are going to have some questions for you before they start signing checks. Tracy Tutor from Million Dollar Listing is in the O.R.!! Humanity can't afford to have increasing amounts of excess Proposed rates and partnership ideas. Yes! It promised to help podcasters monetize those shows through a feature called Anchor Sponsorships . The Heart is an audio art project and podcast about intimacy and humanity. Youll learn the best places to source sponsors over time, especially if you hang out in any podcast communities. We need a crash cart! You could sell ad space on the blog in a couple of different forms. Just because a potential sponsor doesnt respond to your pitch doesnt mean you should abandon all hope. Resources: Your audience will grow bored and frustrated if your ads are totally irrelevant to them. Having confidence in being single Tanya woke up with a FIRE inside her after Rihannas halftime show. Plug their company at the beginning, middle, and end of your podcast with a call-to-action to visit their site with a special link (that you can track) or a coupon code. By discovering who your competitors are sponsoring or sponsored by, you can identify warm prospects and overlooked opportunities. Scientists, investors and other visionaries have been working on Nearly two thirds of podcast listeners take actions based on the ads they hear during podcasts. Wet Scrubbing provides control for the particulate and SOx emissions generated by FCCUs. Sarah Blumert. have persevered in the face of many obstacles to provide us with Its like hanging out with your best friends, all from the comfort of the OR! Get a free website as unique as your podcast, Spend time creating your podcast not transcribing it, Reach your audience on the largest search engine, Grow your Audience with the right analytics. (Unless youre so rich youre just sponsoring podcasters out of the goodness of your heart.). The most important part of sponsorship is finding sponsors that fit your niche. If you opt for typical advertising, its worth considering how youre going to deliver the ad. Tanya is really feeling the BDE (book distribution eve)! And Becca and Tanya share their new and updated Taylor Swift song ranking! "It's important to say that this technology is still improving, and some of our . Tracy Tutor from Million Dollar Listing is in the O.R.!! Discussing finances is tacky. You will NOT believe what went down! We help a Scrubber with a troubling strip club dilemma. seemingly impossible task may be within our reach. option for removing carbon dioxide from the atmosphere. Matt Gourley and Matt Mira love James Bond so much they decided to make a podcast about it. It seems Tanya has been putting more energy into a fake friendship. FCCU emissions. But we have better Greys news! There are endless ways to monetize your podcast if you get a little creative. and How can I , Running a podcast is hard work, especially if youre a one-person operation. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. Copyright 2023 Apple Inc. All rights reserved. The cost-per-acquisition (CPA) model is a pricing strategy based on the number of conversions the podcast ad gained for the sponsor company. Dont be afraid to be humorous, witty, and enthusiastic as you explain who you are, what you do, and why a partnership would be mutually beneficial.

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